This project was both creatively rewarding and logistically daunting. Opportunities like this can be rare within the industry and we were excited to take on every ounce of the challenge.
Dairy Farmers of Wisconsin decided to host all their Wisconsin Cheese Month celebrations virtually. This meant not only producing 4 separate virtual broadcasts, but creating a litany of direct mail and promotional materials. S/B Strategic Marketing took on this task and immediately sought out a partner to take on the video side of things. Along with We Must Be Bold who were tasked with virtually hosting each of the broadcasts.
Had we done something like this before? Nope.
Were we going to knock it out of the park? Absolutely.
Have a look at a few of our favorite moments from the month.
Director Daniel Kinney
Agency S/B Strategic Marketing
Editor Daniel Kinney
DP Jon Sovey & Jordan Post
Audio Dustin Harmon
Animation Paul Musselman
Creative Director Emily Shea
Production The Diligent Company