Initial proposals for these Eat Wisconsin Fish recipe videos requested that the talent cook and talk to camera like network television stars. While that sounds like a great plan in theory, from a practical perspective, performing both tasks simultaneously is very difficult. So we decided to make suggestions outside of what the client was asking for in our initial pitch.
And they loved it. A solid lesson in always seeking a greater understanding of what the client wants and never shying away from what you think is the best solution.