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The Diligent Company is Daniel Kinney.
Director, editor and writer based in Madison, Wisconsin.
Short films, Super Bowl commercials, television pilots
& everything in between.
From integral team member to assembling the entire crew.
Daniel elevates every video production he touches.

More about Daniel

thediligentcompany@gmail.com

    thediligentcompany

    Director, Editor & Writer

    Daniel Kinney
    So excited to share some insights on this project. So excited to share some insights on this project. We made a 2 day shoot happen in 1, providing more content for the client at a cheaper price and it made the whole project better! Here’s how we did it. The concept was simple enough, 4 spots with 4 total locations with 4 setups at each location and talent in every single shot. That’s 16 setups across 4 locations. Hustle. Sure… maybe? But setup & tear down from each location would have eaten half the day. And performances would have been continuously rushed. Allowing for only 1 or 2 takes and a few moments for reactions. Overtime would have been inevitable. And have you heard the term French hours? That’s a no-go. Green screen. Actually, sure. But composites end up with an identifiable flatness across everything and dynamic lighting always causes problems. Plus there are limits on hairstyles & wardrobe. Let’s think of a better solution. Here’s what we did. DP @jordanhpost spent half a day shooting background plates at all of our potential locations, then, in studio, we projected each background behind our talent. This allowed us to do everything in 1 location. We were able to adjust our lighting & composition for each shot in camera. Then, to top it all off we added props between our talent and the background. The result is an ‘effect’ that’s nearly indistinguishable from shooting on location. Done for United Dairy Industry of Michigan in collaboration with @stephan_brady. Directed by Daniel Kinney.
    As COVID restrictions lifted, the CEO of @toppersp As COVID restrictions lifted, the CEO of @topperspizza along with his wife (Head of HR) set off on a mission. They decided to visit every single Toppers location in the country and we followed along to document everything. Well, almost everything. This is just a small preview of the 9 minute documentary. Done in collaboration with Buckhowl. Directed by @jackalahar , edited by Daniel Kinney with additional filming by @jordanhpost
    Time to start sharing all the great work we've bee Time to start sharing all the great work we've been doing this year. Patience is key when working with children and @andrew_dryer_cinematography captured some amazing moments with these kids. Done for @playmonsterfun / PlaySkool in collaboration with @chrishynesphoto & @ghpstudio. Written & directed by Daniel Kinney.
    #behindthescenes for Great Lakes Commission / @uwi #behindthescenes for Great Lakes Commission / @uwiscseagrant with @samuelli & @bonnie__willison
    Multiple locations? Not enough time? And it’s th Multiple locations? Not enough time? And it’s the middle of winter. Sure, there’s green screen but we wanted to take things a step further. Background projection is being utilized in more and more television & films so we thought we’d apply that technique to ground beef. Mix in practical set pieces and you create a quick & seamless journey through a mother’s busy day. Done for Pound of Ground in collaboration with @stephan_brady. Shot by @jordanhpost at @ghpstudio
    4 years of The Diligent Company. I have no idea wh 4 years of The Diligent Company. I have no idea where the time went, but damn, there is a ton of incredible work to show for it. Grateful doesn't even begin to describe it.
    So happy with the incredible turnout for our April So happy with the incredible turnout for our April Madison Media Professionals event. We devoted the night to 4 incredible women and the discussion, engagement & attendance exceeded our wildest expectations. Thanks so much to the entire team at @hinckleyproductions for hosting us and to Andrea Behling for stepping in and being a kick-ass moderator.
    Carsey-Werner Television was looking to produce a Carsey-Werner Television was looking to produce a barrage of social media content to get more people talking about ‘The Conners’. Several different tactics and themes were explored before settling on the use of the popular ‘National Quirky Day’ social media trend. In collaboration with @m34productions, the result became 62 vignettes that hit feeds through the first quarter of 2022.
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