Fiskars

Clear Cut Choice

Initial storyboards for this project asked for a similar laydown concept but with only simple cuts between scenes. By suggesting that the scenes be stitched together, it created a more visually engaging narrative. Each scene was shot in 6K with the action taking place within a 4K frame to allow for overlap. The blade testing machine was shot on location. All other scenes were shot in studio, including the store shelving and the checkout conveyor belt.

  • Director┬áDaniel Kinney
  • Agency Hiebing
  • Editor┬áDaniel Kinney
  • DP Jon Sovey
  • Producer Matt Cowden
  • Production Mirror 34