Crafting and repurposing content from an already popular television source can be daunting.

Carsey-Werner Television was looking to produce a barrage of social media content to get more people talking about ‘The Conners’. Several different tactics and themes were explored before settling on the use of the popular ‘National Quirky Day’ social media trend. This provided an ideal opportunity to continuously produce relevant content over the span of the campaign.

The result became 62 vignettes that hit feeds through the first quarter of 2022.