There was zero margin of error for this spot. First, the script was trimmed and refined. Then, an animatic was created to ensure the precise timing necessary for the 30 second spot. One chance, one shot, one take was all that was available for the glass shattering stunt. It was meticulously planned, rehearsed and finally, executed perfectly.
Take a look at the animatic here.
Winner of WAVE Award from Madison Media Professionals.
Winner of Silver ADDY Award from American Advertising Federation Madison.