“What it really came down to is pretty simple. The main focus for a lot of people when discussing the current state of rollerblading is television. Rollerblading does not have that massive broadcast exposure it once had… I decided to take it upon myself to do a complete X-Games/ASA style broadcast of the Bitter Cold Showdown with fellow video-bladers. Rather than simply sit back and complain, I decided to take action and see what happens.”