Samuel Li

DIRECTOR — DIRECTOR OF PHOTOGRAPHY — EDITOR

Samuel Li Director of Photography Editor Cinematographer The Diligent Company Video Production Madison Wisconsin

Sam is a Midwest-based creative with a passion for telling dynamic, visually compelling stories from every corner of the globe. With a strong focus on tourism, action sports, and outdoor lifestyle, Sam brings a unique perspective to each project, capturing the beauty and excitement of both nature and culture. His work has taken him to stunning destinations like Greece, Morocco, and beyond, working with both established brands and up-and-coming companies to craft unforgettable visual narratives.

Over the past decade, Sam has had the privilege of shooting for world-renowned clients such as ESPN, FIFA World Cup, Visit USA, Red Bull, PepsiCo, and many more. From fast-paced sports to tranquil landscapes, his ability to capture both the grand and intimate moments has made him a sought-after collaborator for projects across diverse industries.

Sam thrives on the challenges that come with each new project, whether it's filming a rock climber hanging off a cliff or navigating extreme weather to capture the perfect drone shot. His hands-on approach, combined with a deep understanding of the technical side of production, allows him to bring a fresh, innovative energy to every shoot. No matter where the adventure takes him or how demanding the conditions, Sam is always ready to deliver stunning, high-quality visuals that exceed client expectations.

Driftless Glen Distillery

Filmed over two days in the picturesque Driftless Region of the Midwest, this ad for Driftless Glen Distillery highlights what makes their whiskey truly unique. From the stunning natural backdrop to the craftsmanship behind each bottle, we captured the essence of the distillery’s commitment to quality and tradition.

Director — Samuel Li
DP — Cody LaPlant, Samuel Li
Editor — Samuel Li

Production by Samuel Li

BUBBL’R

This broadcast spot for BUBBL'R is part of a larger campaign designed to increase brand awareness for the rapidly growing drink brand. Using VFX, we blended three vignettes into a cohesive narrative that showcases how BUBBL'R can energize and elevate your day.

Director — Samuel Li
DP — Cody LaPlant
VFX — Inflight VFX
Editor — Samuel Li

Production by Samuel Li

SunPeak Solar

This ad for SunPeak takes viewers through the company’s solar installation process from start to finish, showcasing its extensive experience and expertise. Rather than shooting a traditional office b-roll, we used dynamic moving light techniques to visually highlight SunPeak’s craftsmanship and attention to detail.

Director — Samuel Li
DP — Jack Whaley
Editor — Samuel Li

Production by Samuel Li

FIFA 2026 World Cup

FIFA’s official 2026 promotional campaign, highlighting 16 cities across North America. One of two videos produced for San Francisco, it captures the city's vibrant spirit in the lead-up to the World Cup. The footage will be used as a dynamic hype piece and broadcast content during FOX Sports' live event coverage.

Director — Samuel Li
DP — Sam Li, Dalton Misner
Drone-Op — Gian Ferretti, Sam Li
FPV — Logan Lien
Editor — Dalton Misner

Production by SkyCandy Studios