Milk Means More

Seize the Day

Director — Daniel Kinney

Agency — S/B Strategic Marketing

Editor — Daniel Kinney

DP — Jordan Post

Audio — Dustin Harmon

Mix — Dan Geocaris

Casting — Jenna Wilcox

Creative Director — Emily Shea

We made a 2 day shoot happen in 1, providing more content for the client at a cheaper price and it made the whole project better! Here’s how we did it. 

The concept was simple enough, 4 spots with 4 total locations with 4 setups at each location and talent in every single shot. That’s 16 setups across 4 locations.

Hustle. Sure… maybe? But setup & tear down from each location would have eaten half the day. And performances would have been continuously rushed. Allowing for only 1 or 2 takes and a few moments for reactions. Overtime would have been inevitable. That’s a no-go. 

Green screen. Actually, sure. But composites end up with an identifiable flatness across everything and dynamic lighting always causes problems. Plus there are limits on hairstyles & wardrobe. Let’s think of a better solution. 

Here’s what we did. DP Jordan Post spent half a day shooting background plates at all of our potential locations, then, in studio, we projected each background behind our talent. This allowed us to do everything in 1 location. We were able to adjust our lighting & composition for each shot in camera. Then, to top it all off we added props between our talent and the background. 

For the edit we captured a full 360 view at each location so that we could ‘paint’ additional information into each transition. The result is an effect that’s nearly indistinguishable from shooting on location.

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