This project was both creatively rewarding and logistically daunting. Opportunities like this can be rare within the industry and we were excited to take on every ounce of the challenge. 

Dairy Farmers of Wisconsin decided to host all their Wisconsin Cheese Month celebrations virtually. This meant not only producing 4 separate virtual broadcasts, but creating a litany of direct mail and promotional materials. S/B Strategic Marketing took on this task and immediately sought out a partner to take on the video side of things. Along with We Must Be Bold who were tasked with virtually hosting each of the broadcasts. 

We did an introductory stand-up outside a downtown theater, a music video in a 100-year-old dairy barn, several opening animation sequences, a half-dozen cheese giveaway featurettes and closed it out with a street side performance from a New Orleans style brass band.

Had we done something like this before? Nope.

Were we going to knock it out of the park? Absolutely.