The purpose of this project was to get those who are excited about food, excited about cheese. Dairy Farmers of Wisconsin identified 32 of the most notable cheeses from the state and we were tasked with creating pairings, scripts and videos for each and every one. 

Food stylist, Steffi Endres came up with all kinds of ideas for each pairing before narrowing in on those featured. Then writer David Haznaw took all of those pairings, taste profiles and the history of each cheese and turned it into 16 scripts. We shot all of the cheeses over the course of 4 days utilizing 2 separate sets & crews inside the same studio.

One set focused on the preparation of each dish. Highlighting the assembly in a bright and aspirational manner. And the other focused on showcasing the final product on a rich and elegant tabletop setup. Once wrapped, editing brought everything together with voiceovers from a couple food industry experts.

And yes, we tasted everything. It was all just as delicious as it looks.